Legal

Privacy notice

Last updated 19 September 2026

This notice explains what personal data we collect through this website, why we hold it, who else sees it, and what you can do about it.

Who we are

Applied AI Solutions Ltd is a company registered in England and Wales, company number 17192679, registered office Eastwood, 29 Breach Lane, Leicester LE9 7FB. Applied AI is our operating brand, and we are the data controller for the personal data described here, registered with the Information Commissioner's Office under registration number ZAXXXXXX.

The ventures listed on this site — including TechNED, AI Catalyst and Applied Connected Technology — are trading names of the same company, and each has its own privacy notice covering the work done under it. Contact [email protected] about anything here.

What we collect, and why

When you use the contact form

We collect your name, email address, the subject you give and the message you write, so that we can reply and point you at the right part of the group.

Lawful basis: steps taken at your request before entering into a contract, and legitimate interests in responding to business enquiries.

When you email us

We hold your email address and whatever you put in the message, for as long as the matter requires. Lawful basis: legitimate interests.

When you browse this site

If — and only if — you accept analytics in the banner, Google Analytics records how you arrived, which pages you read, roughly where in the world you are and what device you used. It does not identify you. Decline or ignore the banner and nothing is recorded.

Lawful basis: consent, withdrawable at any time — see the cookie policy.

Our hosting provider also keeps short-lived server logs (IP address, browser, page requested) to deliver the site and protect it. Lawful basis: legitimate interests in security and availability.

Who else handles it

Web3Forms — receives contact form submissions and forwards them to our mailbox.
Microsoft 365 — our email.
Cloudflare — hosting, content delivery, security and inbound mail routing.
Google Analytics — website analytics, only after consent.

We do not sell personal data, share it for advertising, or buy marketing lists.

Where it goes

Some providers process data outside the UK. Those transfers rely on UK adequacy regulations or the International Data Transfer Addendum to the EU Standard Contractual Clauses.

How long we keep it

Enquiries that go nowhere — up to 24 months.
Client records and correspondence — six years after the engagement ends.
Analytics — no longer than 14 months.
Server logs — a short rolling period held by our hosting provider.

Your rights

Under UK GDPR you may ask for a copy of your personal data, have it corrected or deleted, restrict or object to how we use it, or receive it in a portable form. Where we rely on consent you can withdraw it at any time. Email us and we will respond within one month, free of charge.

Complaints

Tell us first if something has gone wrong. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.