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A family of ventures

Putting AI to work on real-world problems.

Applied AI is the umbrella for a portfolio of products and services that turn frontier AI into practical tools for SMEs, manufacturers, and engineers.

See the ventures

Built and operated from the East Midlands.


We don't believe AI is a strategy. We believe it's a set of leverages — and the right ones, applied to the right problems, change the economics of an industry.

Each venture under Applied AI is a focused bet: solving one specific, painful problem for one specific group of people, with AI (or, where it earns its keep, hardware engineering) doing the heavy lifting that makes the solution worthwhile.

The portfolio spans AI consultancy for UK SMEs, regulated-software platforms for manufacturers, support tooling for service teams, and hardware kits for engineers — all built and operated from the East Midlands.

Twenty-four focused bets, one shared playbook.

From regulated SaaS to consumer apps, from consultancy to hardware kits — every venture tackles a defined problem for a defined audience.

Consultancy
Available

AI Catalyst

Practical AI consultancy helping East Midlands SMEs find and implement AI that pays for itself — audits, implementation, and ongoing advisory.

Compliance SaaS
In development

CRA Ready

Gets manufacturers compliant with the EU Cyber Resilience Act: applicability assessment, automated SBOM generation, vulnerability scoring, and ENISA Article 14 incident reporting.

Compliance SaaS
In development

CE Ready

The breadth product for EU CE marking. Covers every directive your product touches — LVD, EMC, RoHS, RED, Machinery — plus CRA applicability and awareness. When CRA-specific depth is what you need, CE Ready hands you off to CRA Ready.

Compliance SaaS
In planning

NIS2 Ready

NIS2 compliance for the operators side of the EU cybersecurity stack. Scope assessment, risk register and Article 21 controls mapping, Article 23 incident reporting, and supply-chain attestation — built for SMEs in scope, not enterprise GRC budgets.

Compliance SaaS
In development

USA Ready

Guided compliance for UK/EU electronics manufacturers selling into the USA and Canada. Maps your product to NRTL (UL/ETL/CSA), FCC and ISED requirements, runs a gap analysis against your existing CE/UKCA technical file, and walks you through certification step by step.

FinTech / Grants
In development

FundGenius

UK grant funding platform that uses AI to match SMEs with relevant grants and accelerate the path from eligibility to bid-ready application.

Support SaaS
Available

DeskGenius

Multi-tenant support ticketing platform for SMEs. Embed a contact form on any site, route submissions to the right team, and manage every conversation in one clean inbox.

Engineering SaaS
In development

Conductor

Browser-based AI PCB design platform. Describe circuits in TypeScript/JSX, get AI-assisted autorouting, simulation, and Gerber/KiCad export — all without installing a thing.

Engineering SaaS
In development

CopperForge

Online PCB CAM with built-in Design-for-Manufacturing and Design-for-Test checks. Loads Gerber + Excellon, renders the board, generates G-code for isolation routing, drilling, and cutout — a hosted, modern alternative to FlatCAM.

Engineering Tools
In development

Panel Forge

Browser-based panel and fixture-plate designer — lay out drill holes, cutouts, and elements on flat sheet stock, then export fabrication-ready files for CNC.

Engineering Tools
Available

Jigforge

Browser-based PCB test-jig designer that loads Gerbers, lets you place probe and pusher points on pads, and exports drill files, G-code, and proof PDFs ready for manufacturing.

Consumer App
In development

GreenPin

AI gardening companion: garden mapping on satellite imagery, camera-based plant identification, personalised care guides, and seasonal task lists — all in one mobile app.

Marketing SaaS
In planning

SelfBrandAI

Turns a founder's intake into a complete personal brand system — positioning, content pillars, weekly task plans, and ready-to-publish post drafts.

B2B Marketplace
In planning

Patternfit

AI marketplace matching hardware and product founders with the right specialist development partners by inferring fit from past project portfolios.

B2B Marketplace
In planning

Board Match

AI-matched marketplace that connects corporate boards with the right non-executive directors and subject-matter advisors for their next stage of growth.

Procurement SaaS
In planning

Supplier Ready

Replaces procurement spreadsheets with AI-driven supplier intelligence — compliance, certifications, performance scoring, and risk monitoring in one place. Gets your supply base audit-ready.

Hardware / E-commerce
In planning

QuickJig

Affordable, modular PCB test-fixture kits engineers can buy, configure online, and have shipped in days — no custom tooling, no quote chase.

Engineering Services
Available

Applied Connected Technology

Specialist electronics and engineering services for companies building connected devices — IoT, embedded, low-power, and certified hardware.

Marketing SaaS
In development

AudienceFlow

Email campaigns that stay in sync with your audience. Live audiences from CRM or CSV, automatic enrolment into sequences, scheduled broadcasts that always use the latest data. None of the static-list breakage of Mailchimp; none of the workflow-builder complexity of ActiveCampaign.

Developer Tools
In development

Agent Genius

A packaged Claude Code configuration toolkit — skills, specialist agents, slash commands, hooks, a memory scaffold, and a CLAUDE.md baseline, installed into any project with one command.

Community Marketplace
In development

Longbow Classifieds

UK-focused classifieds platform for the traditional archery community. Buy/sell listings, bowyer and arrow-maker trade profiles, a community shoot calendar, and Stripe subscriptions for featured placement.

Commerce SaaS
In development

AI-Cart

Turns a brand sentence plus a messy product CSV into a live multi-tenant storefront. AI cleans the catalogue, art-directs the design, and bakes in technical SEO — merchants edit by chat. Stripe Connect for checkout, no platform lock-in.

Executive SaaS
In development

CEO Dashboard

Executive command centre that consolidates revenue, cash, pipeline, headcount and team signals into a single live view. Connects to the tools leaders already use, refreshes automatically, and presents the picture the way a CEO thinks — top-line first, drivers underneath.

Marketing SaaS
In development

Social-Ready

AI social-media manager on autopilot. Paste a website URL; AI researches the business, plans a month of on-brand posts (text and images) across eight platforms, and publishes the ones you approve with a swipe. Cheaper than an agency, no contract.

Want to talk?

Whether you're a customer, an investor, a partner, or someone who just wants to compare notes on AI — we'd love to hear from you.

Get in touch

[email protected]